When it comes to conservation, the language
used by the Missouri gubernatorial candidates fits with regional instead of
party rhetoric.
In Missouri politics, camouflage
and an orange vest are just as essential to a wardrobe as a business suit and
briefcase.
In this area, conservation and
hunting are closely related. They’re areas of concern for everyone who makes a
living tied to the land or who enjoys the environment recreationally.
Politicians try to establish
hunters’ rights and conservation as a priority through their rhetoric. Whereas Nixon
hits the target and relates to hunters, but Spence could use some target practice.
Nixon seems to understand the
technique of relatable rhetoric. His website features “sportsmen” as one of his
issues, and opens with a quote linking environmentalism to hunting by using
language like “bounty,” “wildlife,” and “harvest”
“We all want a cleaner, safer and healthier state to pass on to our
kids and grandkids, and a bounty of wildlife to harvest for generations to
come.”
This language overlaps with the
language used to describe policy on the Missouri Department of Conservation’s website.
Nixon’s site lists four focuses
about conservation policy. The goals center on hunting, and even support a
traditionally conservative value — gun rights.
•
“Supporting
Missouri hunters & anglers;
•
Encouraging
the next generation of outdoorsmen and women;
•
Strengthening
Missouri’s State Parks and natural areas;
•
Protecting
sportsmen’s Second Amendment rights.
Nixon’s website is topped off the
pictures below of him dressed in camo and holding a turkey, which fits
perfectly with the hunter-oriented rhetoric on the website:
It's surprising that we don't find Spence decked
out in hunting gear or posing with the carcass of whatever animal is in
season.
Instead, his website features a
stunning lack of content related to hunting and conservation. In a small blurb labeled
“Conservative Values,” Spence mentions his support of the 2nd Amendment,
and his membership in the National Rifle Association.
Why doesn't he tout this? Why isn’t
he proclaiming his love for camo and deer stands? And why do we expect our
politicians to relate to our pastimes?



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